Moonshot Lab:
Grow Your Business Acumen. Strengthen Your School.
Moonshot Lab is the professional learning community for independent school leaders ready to level up their business acumen, reimagine their strategy, and lead with confidence
What Makes Moonshot Lab Different?
Whether you’re preparing to become a head of school or already leading one, Moonshot Lab equips you—and your team—with the tools, training, and expert support to solve your school’s most pressing business challenges.
From financial strategy to enrollment growth to leadership development, you’ll gain the clarity and capacity to drive lasting change without needing a business degree.
Who's Moonshot Lab For:
Current and Aspiring Heads of School
Senior Leaders
Board Members
Schools looking to sharpen their strategic edge
Leaders ready to shift from intuition-driven to data-informed decision-making
Teams preparing for growth, leadership transitions, or big strategic decisions
What You Get With Moonshot Lab
Tailored Membership Options
Whether you’re an aspiring leader or a school team, our memberships open doors to invaluable knowledge and competencies.
Expert Coaching
Join monthly coaching sessions with industry leaders to challenge ideas, gain insights, and customize strategies for your success.
Access to Moonshot Lab Advisors
Top consultants who offer guidance, answer questions, and help you think through your school’s most significant challenges and opportunities (at no additional cost).
A Supportive Peer Community
Connect with school leaders who are pushing the business model forward.
Live Cohorts
Have an idea to iterate your school’s business model or boost revenue? Join our live cohort to validate it, tackle challenges, and build a strategy for success with personalized coaching throughout.
Practical Tools & Templates
Access a library of expert-crafted guides, how to tutorials, checklists, and ready-to-use frameworks.
What's the Moonshot Lab Member Transformation?
A more strategic, financially confident leadership team
Clearer decision-making grounded in data, not guesswork
Stronger alignment across your school’s leadership pipeline
A sharper, more resilient business model
Greater confidence navigating growth, change, and complexity
Your First 30 Days Inside Moonshot Lab
Week 1 – Get Grounded
Explore the 8 business competencies every independent school leader should master
Take a quick self-assessment to see where you’re strong—and where to focus next
Start your first short-form learning module on strategy or finance
Week 2 – Learn from the Field
Attend your first live, MBA-style case study session
See how other schools are tackling real business model challenges
Walk away with insights you can bring to your next leadership meeting
Week 3 – Get Support
Join a live group coaching session
Ask questions, share ideas, and get feedback on something you’re working on
Tap into the Moonshot Lab Advisors for targeted guidance
Week 4 – Take Action
Use a ready-to-go framework or guide to apply what you’ve learned
Workshop your own challenge or idea
Post your progress in the community and get peer feedback
In just one month, you’ll shift from consuming content to driving strategic clarity—for yourself and your school.
Take a tour of Moonshot Lab!
Meet the Moonshot Lab Advisors—Your Personal Advisory Team, Included with Membership
Get direct access to the Moonshot Lab Advisors—a handpicked group of experts ready to enrich your leadership journey and provide guidance on your school’s most pressing business challenges.
What This Means for You:
Direct Access to Experts: Ask questions directly and get answers from experienced professionals who know independent schools inside and out.
Monthly Coaching Sessions: Join live coaching sessions where Advisors unpack trends, share insights, and answer questions in real time.
Tap into guidance across strategy, finance, operations, marketing, enrollment, and more.
No extra cost. No consulting fee. Just included in your membership.
The transformation?
You no longer have to figure it out alone. With trusted industry experts just a message away, you can move forward with more clarity, more confidence, and fewer costly missteps.
It’s like having a high-powered advisory team in your corner—ready when you need them.
Business Model Innovation Cohort
Have an idea to iterate your school’s business model or generate new revenue but unsure if it’s the right move?
Our Business Model Innovation Cohort led by Peter Baron, turns uncertainty into clarity.
This exclusive Moonshot Lab member benefit offers a hands-on process to validate and refine your ideas, craft strategy, and build a clear plan for confident implementation—with expert coaching and guidance at every step of the way.
Examples of Ideas You Might Bring to the Cohort:
Developing a consulting service to help other schools develop professional development programs for faculty and staff.
Launching a new auxiliary program to generate revenue.
Expanding enrollment efforts into untapped markets.
Introducing new academic or co-curricular offerings.
Establishing partnerships with local organizations or businesses.
Discover How You Will Turn These Ideas into Impact in the Cohort:
Validate your idea’s potential and strategic fit.
Address challenges with a practical framework.
Develop a clear, actionable strategy for success.
Get personalized coaching and feedback at every step.
After Completing the Cohort, You Will Have:
A confident decision on your initiative
A clear strategy and actionable plan to bring your idea to life or pivot with purpose—saving time and costs on outside consultants.
The tools to make informed, impactful choices
Keep scrolling (⬇️) to learn more about all of the benefits of Moonshot Lab!
Can't make every session and event in Moonshot Lab?
No problem!
We record, summarize, and develop key takeaways for every session. Plus, we publish every recording to a member-only podcast so you can learn on the go!
The Eight Essential Business Competencies Powering Moonshot Lab
To lead effectively in the independent schools, you need more than intuition and experience—you increasingly need business fluency.
Inside Moonshot Lab, everything we teach is grounded in these eight business competencies. From financial acumen to marketing strategy, from operations to strategy and change management—this is the strategic toolkit every school leader needs.
These competencies are organized under two pillars:
• Leadership – the mindset and skills to guide people and lead change
• Operational Excellence – the systems and strategies that drive sustainability and growth
Moonshot Lab Learning Competencies
🚀 Did you know you can join Moonshot Lab as an individual or as a school? We designed our individual membership for aspiring leaders!
Learn from Leading Experts!
Expert Lab Coaching Sessions
Imagine sitting down with an expert in your field, not just to listen but to engage, question, and get into the essential details on topics that matter to you.
It's interactive, insightful, and like having a personal coaching session with someone who's been there and done that.
And here's the kicker: these sessions come with your membership. No extra fees, no hidden costs.
Every session is recorded and available on-demand, so you never miss an opportunity to learn.
Choose how you want to engage—watch the video or listen through our private podcast feed. Each session comes complete with a concise summary, key takeaways, and recommended next steps.
Discover Our Expert Lab Coaching Sessions:
Introduction to SWOT Analysis
With Tom Olverson, Author, Leading Through Strategy
Fostering an Entrepreneurial Mindset in Your Team
With Susanne Carpenter, Carpenter Leadership Consulting
An Introduction to Optimizing School Budget Program Resources
With Christine Ostrowski, CFO and Consultant
Harnessing NAIS’ Market View for Market Analysis
With Stephanie Wilkinson and Tim Fish, NAIS
Catalyzing Change: Initial Steps to School Business Model Innovation
With Brett Jacobsen, President, Southern Association of Independent School (SAIS)
Market Analysis: Understanding Your Competitive Landscape
With Joe Radwich, Isurus Market Research and Consulting
Expert Lab Session Preview:
Discover Two Key Reasons Independent Schools Need a SWOT Analysis from Tom Olverson!
Keep scrolling (⬇️) to learn more about all of the benefits of Moonshot Lab!
The Moonshot Lab Membership Promise!
Enroll as an individual or a school in your chosen membership level and enjoy a top-notch experience with full access to all services in your tier, free from any unexpected programming costs.
One membership fee
All inclusive programming
No additional charges
Swipe File: Member Resource Library
Access an ever-expanding library of templates, worksheets, guides, and more, specifically designed and curated to address your challenges, ignite your creativity, and empower your leadership journey and school.
Whether you need inspiration or practical solutions, Moonshot Lab’s Swipe Files equip you with the tools to succeed.
Discover your comprehensive toolkit tailored for independent school leaders like you and drive sustainable success in your school community.
Explore some of our SWIPE File resources:
Competitor Analysis Worksheet for Independent Schools
A practical guide and worksheet designed to help independent schools systematically evaluate their competitors.
Auxiliary Revenue as a Living Endowment
A detailed tip sheet outlining strategies for effectively developing and leveraging auxiliary programs to provide a steady, sustainable source of income that supports financial stability.
SWOT Analysis Guide for Independent Schools
A comprehensive guide to SWOT analysis to help you identify and assess your school’s strengths, weaknesses, opportunities, and threats, aiding in strategy and decision-making.
Strategies for Collecting Employee Feedback Effectively
A guide that provides actionable recommendations to help schools gather valuable employee insights, enhancing workplace engagement and support.
Keep scrolling (⬇️) to learn more about all of the benefits of Moonshot Lab!
Nine Reasons to Join Moonshot Lab!
1. Enhanced Business Acumen
Gain deep insights into practical business strategies specifically tailored to the unique needs of independent schools.
2. Entrepreneurial Skill Development
Develop critical entrepreneurial skills to navigate the business model and drive school growth.
3. Collaborative Learning Environment
Join a community of like-minded school leaders, fostering an environment of shared learning and mutual support.
4. Access to Expert Resources
Benefit from a comprehensive library of resources and workshops, including live, expert-led sessions and on-demand materials.
5. Immediate, Practical Application
Learn methodologies and strategies that can be immediately implemented, ensuring that new knowledge directly impacts your school.
6. Networking Opportunities
Connect with a diverse network of educators and leaders, offering opportunities for collaboration, mentorship, and professional growth.
7. Innovative Problem-Solving
Engage in innovation sprints and collaborative projects that tackle the pressing challenges facing independent schools today.
8. Tailored Professional Development
Experience professional development specifically designed for the complexities and challenges of running an independent school.
9. Community-Driven Growth
Participate in a community where collective wisdom and experiences lead to transformative growth and innovation in the independent school business model.
On-demand and Cohort-Based Workshops
Gain full access to Moonshot Lab's workshop catalog as part of your membership. We'll never charge you or your team extra to participate in a workshop.
Collaborate and grow with peers in on-demand and real-time learning environments designed for immediate impact in your school.
New Workshop!
Exclusive Online Access for Moonshot Lab Members
Our in-person workshop, Strategic Decision-Making: A Business Case Framework for Independent Schools, is now online for Moonshot Lab members. It teaches you how to validate new programs, ensuring smart investment of your school’s time and resources.
After completing this course, you will have:
Learned to analyze and evaluate new program ideas and initiatives using a powerful validation tool.
Developed practical strategies for weighing options and making choices that align with your school's mission.
Engaged with a school case study to apply the framework and tackle complex decisions head-on.
Enhanced your ability to handle the business side of independent schools with a fresh perspective.
Participated in an online workshop designed to fit your busy schedule.
Additional workshops for members include:
Disruption Through Partnership:
How Brewster Academy's Board and School Leadership Launched a Global Network
Uncover the transformational journey of Brewster Academy as Craig Gemmell, Kristy Kerin, and Roy Ballentine detail their strategic collaboration that propelled the school onto the global stage.
Leaving the Traditional Business Model Behind: Mount Vernon's Mission-Driven Expansion
Learn from Mount Vernon's groundbreaking shift from traditional educational models to a mission-driven, innovative approach. Discover how to harness entrepreneurial spirit, leverage strategic partnerships, and create impactful, sustainable growth in your school.
Cohort-Based Workshop: The Art of the Productive Meeting
Learn a proven framework to make meetings productive, impactful, and team-focused—turning every session into a driver of progress.
Keep scrolling (⬇️) to learn about our membership options!
Schedule a free consultation!
Membership Levels!
Moonshot Lab offers two membership levels:
Moonshot Lab offers two membership levels for independent schools:
1️⃣ Individual
2️⃣ Standard
1️⃣ Individual Membership
Designed for aspiring leaders. Individual Membership includes access to all of these benefits.
Learn about our 30-minute onboarding and advising session with Peter Baron of MoonshotOS.
Personalized Start: Thirty-Minute Onboarding and Advising Session
Personalized Start: One-Hour Onboarding and Advising Session
Kickstart your Moonshot Lab journey with a 30-minute onboarding call.
This session is a perfect opportunity to familiarize yourself with all the Lab offers, outline your learning objectives, and discuss any business model concepts you're considering.
Think of it as a tailored advising call – setting the stage for your transformative journey with Moonshot Lab. This call is reserved for your school's primary contact.
A Collaborative Learning Community: Reimagining the Business Model, Together
You're not just a participant; you're a co-creator in a community of school professionals committed to reimagining the independent school business model.
Share ideas, learn from the successes and challenges of peers, and develop innovative strategies tailored to achieve long-term financial sustainability.
Expert Lab Sessions
Dive headfirst into our Expert Lab Sessions, where the doors to knowledge are flung wide open. Here at Moonshot Lab, you're not just listening to experts; you're engaging with them in coaching sessions, unpacking the topics that matter most to you.
Bring your questions, challenge concepts, and soak in the experts' insights. It's more than learning; it's interactive wisdom in action, tailor-made for trailblazers like you.
Innovation Sprints: Tackle Today's Toughest School Challenges
Dive headfirst into our Innovation Sprints, where expert guidance meets your school's pressing needs.
In these 1-2 month sprints, you'll not just learn, but actively create solutions tailored to issues facing schools.
End the sprint with a prototype in hand, ready to ease your school's biggest pressures and propel growth.
Monthly Group Coaching
Each month, bring your biggest challenges and questions to our expert-led sessions.
Here, you'll gain tailored advice and actionable strategies in a dynamic, collaborative environment.
It's not just a call; it's your school's monthly catalyst for growth and innovation.
Swipe Files!
Unlock the power of swipe files, your go-to resource for expertly crafted templates, worksheets, and guides designed to teach new skills and elevate your school’s success.
With exclusive access, you’ll streamline operations, sharpen strategy, and achieve outstanding results.
On-Demand and Cohort-Based Workshops: Unlimited Access!
Gain unlimited access to our workshop library, encompassing current and future on-demand and cohort-based formats. Each workshop is meticulously crafted to cultivate and help you develop business and entrepreneurial acumen.
Workshops include:
The Art of the Productive Meeting
Disruption Through Partnership: How Brewster Academy's Board and School Leadership Launched a Global Network
Creating a Talent Development Model for Faculty Hiring and Retention
Hot Seat! 1:1 Consulting Advice
Step into the spotlight in our 30-minute Hot Seat sessions, where your business ideas take center stage.
In this 1:1 consulting experience, we'll dissect and fine-tune your concepts, providing deep insights and practical advice. Each member school will get one hot-seat per year.
Mastermind Groups
Join our Mastermind Groups at Moonshot Lab, where leaders find a trusted circle to explore and discuss emerging opportunities.
In this safe and supportive environment, share insights, seek advice, and collaboratively navigate challenges.
It's a space designed for mutual growth, where every voice matters and every idea can spark change.
2️⃣ Standard Membership
Membership includes access for your entire team.
One price for your entire school!
Includes All Benefits of the Individual Membership
Plus:
Upgrade to Standard Membership and provide access for everyone on your team!
With our Standard school-based plan, every member of your team gains full access to Moonshot Lab and all its resources: Live Cohorts, Expert Lab Session coaching, Innovation Sprints, Swipe File resources, Masterminds, Workshops, and a Collaborative Community.
3️⃣ VIP Membership
Step up to the VIP Membership and schedule our Business Model Retreat.
Includes access to all benefits of the Standard Membership level.
Plus:
Business Model Retreat
The Business Model Retreat is a transformative, one-day experience designed to help your school challenge and refine its business model. Through dynamic, facilitated sessions, your leadership team and board will:
Map Your Current Business Model: Use a proven framework to clearly visualize how your school operates today, identifying key strengths, challenges, and areas ripe for innovation.
Identify and Prioritize Opportunities: Apply the Prioritization Matrix to evaluate potential growth initiatives and focus your team on the high-impact opportunities that align with your school’s mission and strategic goals.
Foster Collaborative Alignment: Build a shared understanding among your leadership team and board, ensuring everyone is aligned around key priorities and next steps.
Set a 90-Day Action Plan: Walk away with a set of clear priorities to explore over the next three months, with the support of a one-year membership in Moonshot Lab to validate ideas, test assumptions, and develop tailored strategies for implementation.
Leadership Team Advising Calls to Support Business Model Innovation
Personalized Leadership Team Advising: Receive up to six (6) personalized advising calls for your leadership team.
Business Model Strategy: Focus each leadership team session on reimagining the business model and strategic execution.
Choose Your Membership!
Individual
Individual Access to Moonshot Lab
Thirty-Minute Onboarding Session
Participate in a collaborative community to innovate the business model.
Live Cohorts
Expert Lab Sessions
(Get coached by industry leaders!)
Innovation Sprints
Swipe Files
Monthly Group Coaching
Unlimited Access to On-demand and Cohort-based Workshops
Hot Seat! 1:1 Consulting Advice
(30 minutes; 1x per year per school)
Mastermind Groups
Up to six (6) Leadership Team Follow-up Calls
Business Model Audit Workshop
Access for Your Entire Team
Business Model Retreat
$1500
per year
Standard
Access for You and Your Entire Team
Thirty-Minute Onboarding Session
Participate in a collaborative community to innovate the business model.
Live Cohorts
Expert Lab Sessions
(Get coached by industry leaders!)
Innovation Sprints
Swipe Files
Monthly Group Coaching
Unlimited Access to On-demand and Cohort-based Workshops
Hot Seat! 1:1 Consulting Advice
(30 minutes; 1x per year per school)
Mastermind Groups
Business Model Retreat
$2500
$2500
per year
Moonshot Lab FAQS
What is Moonshot Lab?
Moonshot Lab is a collaborative community for independent school leaders, offering business and entrepreneurial training to reimagine and strengthen the school business model.
Who should join Moonshot Lab?
School heads, leadership teams, boards, and aspiring leaders from independent schools who are looking to enhance their business skills, tackle sustainability challenges, and improve staff hiring and retention.
What makes Moonshot Lab different?
Moonshot Lab combines comprehensive business training with a collaborative community approach. Members can share ideas, learn from peers, and develop innovative strategies for long-term financial sustainability.
What are the different membership levels in Moonshot Lab?
We offer two tiers: Individual and Standard. Each tier includes increasing levels of access and personalized support.
What type of training and resources does Moonshot Lab offer?
Members can access on-demand and cohort-based courses, monthly group coaching, Expert Lab Sessions, Mastermind Groups, and personalized leadership advising, depending on the tier.
I'm interested in the Business Model Retreat. Does that include membership in Moonshot Lab?
The Business Model Retreat is a one-day retreat that brings together your leadership and/or board members to delve deep into your business strategy. It is tailored to strategically assess and enhance your business model, pinpointing challenges and uncovering opportunities for meaningful innovation.
It's also includes access to the Standard membership tier.
All travel-related costs are billed separately from your membership fee.
Will Moonshot Lab conduct a business model audit of our school?
Yes, we can audit your business model as a separate consultation. We recommend scheduling a discovery call with us to understand your school's unique situation and allow us to assess how we can best assist you in auditing and optimizing your school's business model.
How can I learn more Moonshot Lab before committing to a membership?
We offer the opportunity to book a 30-minute Zoom call to learn more about Moonshot Lab and see if it aligns with your individual or school's needs.
Call 877-842-2820
Email: hello@moonshotos.com
Site: www.moonshotos.com
